Lauren Henss is a strategy and marketing executive who has led brand, marketing, and growth strategy for Fortune 500 companies and start-ups across real estate, PropTech, SaaS, luxury, and consumer brands. Her career has centered on the intersection of brand, technology, product, and human behavior, helping companies translate long-term vision into strategy, measurable growth, and impact.

Through operational excellence, strategic alignment, digital transformation (AI), and strategic partnerships, Henss enables organizations to scale sustainably and drive long-term value creation. 

She has led high-performing teams for global brands and high-growth companies, blending Fortune 150 discipline with startup agility. Her work consistently translates enterprise strategy into measurable outcomes, including 3X revenue growth, global market expansion, and sustained competitive advantage.

In her current role as Chief Marketing and Strategy Officer at FirstTeam®, she is part of an all-female senior leadership team and leads marketing and communications, GTM, digital transformation, brand partnerships, and strategic initiatives, aligning a single growth engine. At COMPASS and Toll Brothers, she played a key role in accelerating sales volume ($6 billion+) and expanding regional market share (42% increase).

Her experience spans B2B and B2C on both the brand and agency side, working with Amazon, Salesforce, Nike, CHANEL, Hyatt, DreamWorks, WPP (VML), CBRE, Zoho, Zillow, and LPL Financial. 

Henss was named a 2026 Inman Marketing All-Star, 2025 & 2026 HousingWire Marketer of the Year, and a 2026 RIS Media Newsmaker – Trailblazer, for driving marketing innovation, digital transformation, and measurable GTM impact. She also serves on the Inman Advisory Board and is part of the Real Estate Innovation Hub.