Lauren is a marketing and strategy executive with over two decades of experience driving brand and business growth, go-to-market (GTM) excellence, and revenue acceleration across real estate, PropTech, SaaS, consumer brands, and luxury sectors. She bridges long-term vision with GTM precision—architecting brand, product marketing, and growth strategies that scale predictably and deliver measurable enterprise value.

Throughout her career, Henss has led high-performing teams for global brands and high-growth startups, blending Fortune 150 discipline with startup agility. Her leadership at COMPASS and Toll Brothers drove more than $2 billion in additional sales volume and a 28% increase in market share across Southern California and Hawaii.

At FirstTeam®, Henss leads corporate marketing and advertising, communications, product marketing, and strategic growth initiatives. She aligns marketing, recruitment, revenue operations, and strategic partnerships to drive agent recruitment, retention, and market expansion.

Her expertise spans both B2B and B2C sectors on the agency and brand side, partnering with global names such as CBRE, Salesforce, CHANEL, Amazon, NIKE, Hyatt, DreamWorks, and WPP (VML).

Henss was recognized as a 2025 HousingWire Marketer of the Year for driving marketing innovation, digital transformation, and measurable GTM impact.